Spy Ad Campaign

Posted by: Odam

Louie Vito, this dude has like 120 sponsors, he even has a car stereo sponsor, forildo…

So we flew to Salt Lake City to shoot the 2008 Ad Campaign for Spy Optics, and discovered that Salt Lake City is pretty dope, downtown is really mellow and seems deserted.
They have this outdoor mall that is flooded with kids and longboardnerds. They have so many Churches and Temples, they are crazy big, very nice buildings. Our mission was to shoot lifestyles with Darrell Mathes, Louie Vito, Marc Frank Montoya, Stevie Bell, Eric Christensen and Europe rider iouri “Ipod” Podladtchikov. Poor Iouri, he’s from Russia or Switzerland or Sweeden or something, but that’s not why I said “poor him”, the door to his hotel room didn’t close properly and some dirtbag broke into his room and stole his cellphone, passport and some pieces of clothing. Iouri was bummed but did seem to get very concerned until the very last day, before he had to fly to Vermont to the US Open.

It was fun meeting the guys, we got to hang out a bunch with Louie and Stevie they are a trip to chill with. Shooting and hanging with MFM was pretty sick also, he’s rad and pretty gangsta. We got a ride in his Land Rover, which he uses to tow a trailer with 2 sleds on it. It’s a pretty dope ride and after chilling in it with the music going (and for some reason all lights on) the battery died. So we had to get this cowboy dude to give us a boost. For a $100,000 vehicle I’d expect the battery to last a little longer than that.
Anyways, we got to do the photo shoots, go out for some dope dinners, shredded Park City, picked up new slang (thanks Stevie), checked out the massive O’gio warehouse and private skatepark and had some spare time to kick it. Look out for the ads in next seasons snowboard magazines….

By Evan
March, 2007

Things to do when you're on injured reserve:
1. Physical Therapy
2. Go to the gym
3. Sleep
4. Play Xbox 360
5. Computer

People to shred with:
1. The Frends Crew
2. Dustin Craven
3. Stevie Bell
4. F.O.D.T. Crew
5. Mongo Crew

Things thet suck:
1. Bills
2. USADA
3. Goggles under the hat
4. Tight jeans snowboarding
5. TSA and airports

Movies:
1. Scarface
2. Belly
3. Warriors
4. Talladega Nights
5. Man On Fire

TV shows:
1. The Wire
2. 24
3. Rap City
4. The Sopranos
5. Fresh Prince

Best things about living in Ohio:
1. Columbus
2. Friends
3. Ohio State
4. Ridin at Mad River till 3:00 a.m.
5. The lake and Cedar Point

Best things about living in SLC:
1. Park City, Brighton, Snowbird
2. The Technine crew
3. My House
4. All my homies live there
5. Close to an airport

Snowboarders of all time:
1. Jamie Lynn
2. Terje
3. Peter Line
4. Todd Richards
5. Marc Frank Montoya

Rappers of all time:
1. Biggie Smalls
2. 2 Pac
3. Nas
4. NWA
5. Wu-Tang

Dream places to go on vacation:
1. Fiji
2. Costa Rica
3. Hawaii
4. Dubai
5. Tahiti

Things to do when not snowboarding:
1. Sleep
2. Chill with homeys
3. Skate
4. Eat
5. clean my house cause it is always a mess from travelin

Places to meet girls:
1. The clubs
2. The beach
3. Snowboard contests
4. Parties
5. MySpace, hahaha

Places to ride:
1. Park City
2. Breckenridge
3. Mammoth
4. Northstar
5. Snowbird on a pow’ day

Days on hill:
1. New Zealand
2. Garnier Fructis ‘06
3. Red Bull Drive By
4. Growin up with road trips to 7 Springs and Boyne with my dad and ridin’ all night
5. Ridin’ Mad River for my rail jam I put on there every year

Slams:
1. Hittin’ Lago and cutting my eye open
2. Snapping my femur
3. Smashing my wrist on the lip of a pipe and getting bone screwed into my wrist
4. Anytime knucklin’ or overshootin’ a jump
5. Anytime hittin’ the lip of the pipe or deckin’

Places to eat:
1. Waffle House, Midwest and the South
2. Tsunami Sushi, SLC
3. Davanaza’s, Park City
4. Thei Toko, Wanaka, NZ
5. Sagun Café, Wanaka NZ

Places to drink:
1. House parties
2. Any Boost Mobile party
3. Popcorn in Saas Fee
4. Shooters in NZ
5. At the Zumiez 100K

Trips of all time:
1. Every summer to New Zealand
2. Garnier Fructis contest in Australia with Danny Kass and Dingo
3. The BET Awards with Janae
4. NYC rail jam then goin’ to Ohio and filmin’ with Jersey
5. Copper last year wit Kevin, Danny, Lago, Jack, Shaun, Elena and Goldy—party at the Turkey House Part 1